This would give accurate financial position of the business entity at the end of the financial year. Skype Limited would also measure performance of the group by evaluating on how the objectives of the groups meet the needs and preferences of the market. This would give the ideal position of the business entity within the market segments (Gomes, 2010). Individual Level

What are some of the key individual functions?

One of the key individual functions that enhance the performance of Skype Limited is the role of the chief executive officer. He ensures that all operations and processes of the business entity are in line with the mission, vision, and goals of the company. He oversees implementation of new strategies and technologies in order to address the ever-changing preferences of the market segmentations. In order to this, it is necessary to have information about the market and the industry. This would allow the company to adopt competitive advantage thus enjoyment of the economies of scale.

What are their outputs?

The outputs of the individual functions are in the form of increase in the total revenues and profit levels at the end of the financial year. Individual functions also operate towards enhancing the standards and quality of services to consumers. This would maintain the current consumers while attracting potential buyers and investors.

How do these outputs contribute to the group outputs?

The outputs of individual functions address the issues of group output collectively. This is indicates that different individual functions come together to form groups output since these individuals are members of the groups within the business output. Goals and objectives of the groups are divided along the individual lines. Each individual performs his or her functions in order to meet the overall functions of the group.

How do they measure individual performance?

The measure of individual performance is in relation to the goals and objectives set at the individual levels. This means that the individual must deliver on the set goals and objectives in order to perform effectively and efficiently. The other approach in measuring the performance of individual functions is by evaluating...

This reflects on the total revenue and profit levels at the end of the financial year.
Evaluate how the outputs at the different levels interact with each other.

Individual functions level contributes towards the achievement of group goals, which in the long-term, facilitate the realization of targets and objectives at the organizational level. This indicates that individuals and groups must play their roles and responsibilities to allow the organization to achieve its mission, vision, and targets within the market and industry.

Determine if you think the congruence of the outputs is high, medium, or low.

The congruence of the outputs is high because activities at individual levels determine the outcome at group level thus influencing the overall production activities at the organizational level. High level of congruence within the three output levels allows the company to realize high revenue and profit levels.

Make a strong Case

The level of performance of Skype Limited is relatively high. This is in relation to the increase in the level of revenues and profits at the end of each financial year. It is also crucial to note that there has been the increase in the number of subscribers to Skype activities within the market and industry. This is an indication of improved performance by the Skype Limited (Special Report, 2009).

References

Nadler, D.A. & Tushman, M.L. (1980) a Model for Diagnosing Organizational Behavior.

Organizational Dynamics, 9 (2), 35-51.

Woyke, E. (2011). Skype on Google Voice: We Never Said We'll Be the Cheapest. Forbes.Com,

33.

Special Report: Skype ponders tariffs for enterprise P2P VoIP. (2009). Tarifica Alert, (605), 6-8.

Gomes, L. (2010). USERS: BILLIONS. PROFITS? MAYBE. Forbes, 185(10), 52.

Michaels, P. (2011). SKYPE. Macworld, 28(2), 51.

Managing Change-Transformation Process

Input-Strategy, Resources, Environment

Work

People

Informal Organization

Formal Organization

Output-Individual, Team, and Organizational Performance